Tucker Carlson, co-founder of the Daily Caller, recently addressed why his new media outlet, Tucker Carlson Network (TCN), relies on a subscription model instead of traditional advertising. In a Twitter space, the former Fox News host explained the need for a subscription-based approach in today’s unpredictable and turbulent media landscape.
While acknowledging that advertising may work for individuals like Elon Musk, who possesses immense wealth and influence, Carlson emphasized that relying solely on advertisers is not a viable option for someone like himself. He highlighted the fickle nature of the advertising world, where circumstances can change unexpectedly, leaving content creators cut off from their audience and unable to express their genuine thoughts and opinions.
Drawing from personal experience, having been ousted from Fox News in April, Carlson stressed the importance of protection and the need to safeguard one’s ability to voice their beliefs. Launching TCN on Twitter, he acknowledged that platforms evolve in unforeseen ways, and the subscription model provides a fortress-like protection against potential disruptions.
Although Carlson plans to continue posting on Twitter daily, he mentioned that certain content will be available behind a paywall. He admired the social media platform, describing it as impressive and unique. However, he emphasized the significance of funding and loyal subscribers who support and protect content creators.
In a world where unexpected events, such as the January 6th incident or government crackdowns, can threaten freedom of expression, Carlson emphasized the need to remain afloat during such challenging times. TCN aims to ensure its continued operation by depending on a subscription model independent of external pressures.
While money is not Carlson’s primary motivation, he emphasized that his goal in life is to express what he genuinely believes to be true. The subscription-based model adopted by TCN provides the necessary framework for him to pursue this goal without compromising his principles.
Tucker Carlson’s decision to opt for a subscription model for his new media outlet, TCN, stems from his understanding of the uncertainties and potential threats faced by content creators relying solely on advertising revenue. By prioritizing protection, funding, and loyal subscribers, Carlson aims to ensure his ability to express his authentic thoughts and ideas in an ever-evolving media landscape.