McDonald’s Offers Item For Sale For First Time Since 1980s

( It’s good to take a break from the politics sometimes and see what other cultural hotspots are up to. We often forget how long McDonald’s has been with us, before it was ever considered “fast food” by our standards. The fast-food chain has decided to bring back one of their sweet breakfast treats back on the menu, announcing a popular cheese danish that hasn’t been on menu since it was first introduced in the 1980s.

Starting on September 14, the danish will make its return and has been described as “a flaky pastry filled with sweet cream cheese and topped with a buttery streusel and light vanilla drizzle,” according to an announcement. The dessert will join a host of other bakery menu items, including the Apple Fritter, Blueberry Muffin, and Cinnamon Roll. But it will only last for a limited time, being described as a “seasonal treat.”

This is not the first time McDonald’s has reportedly tapped into nostalgia to give its customers something exciting to look forward to. It occasionally brings back the McRib. Other food chains like Pizza Hut reintroduced its logo from the 1990s and Burger King briefly returned the Whopper to its original launch price.

During a recent earnings call, McDonald’s CEO Chris Kempczinski said that breakfast was its “strongest performing daypart.”

“It’s a change. If you remember, a few years ago, I think there were a bunch of questions about breakfast,” he said.

Sales have grown by 3.7% from higher menu prices and “value offerings.”

“Over the last few years, McDonald’s has proven itself the champion of recognizing and cashing in on current consumer trends, wrote Carmen Bryan, consumer analyst at GlobalData. “The company has consistently reinvented its menu throughout the pandemic and beyond, which has helped it to retain relevance and customer interest.”