CNN Ratings Fall Again

( CNN’s third-quarter ratings were so bad, not a single program on the former cable news outlet managed to average a million viewers. Not one.

Throughout the third quarter of 2021, CNN averaged only 822,000 viewers during its primetime hours. Among the coveted 25-54 demographic, CNN’s primetime cratered to 188,000 – less than half of what it was in the previous year.

When you factor in the entire day, CNN’s average viewership drops to 598,000, and only 130,000 in the 25-54 demo.

The only CNN show to come close to averaging a million viewers during the third quarter was Cuomo Primetime – which averaged 928,000 viewers.

But even with that average, Cuomo still only ranked 23rd in overall ratings for the third quarter. In fact, not one CNN program managed to make it into the top 20. Fox News held 14 of the top 20 slots, and MSNBC held the remaining six.

Don Lemon’s third-quarter ratings were so bad, the only time anyone sees his show is when someone tweets out a clip on Twitter in order to make fun of him. Poor Lemon averaged only 660,000 viewers in the third quarter.

It certainly can’t be because the third quarter of 2021 was a slow-news quarter. Between the disastrous Afghanistan withdrawal, the rising inflation and economic collapse, the crisis at the southern border, Biden’s bungling of the COVID pandemic and vaccines, and Biden’s collapsing poll numbers – not to mention the G7 and NATO summits, as well as Biden’s meeting with Putin — there was plenty going on.

But despite that target-rich environment, CNN’s ratings freefall just keeps getting worse.

Meanwhile, Fox News blew away the competition during the third quarter. In primetime viewership Fox averaged 2,372,000 viewers – 377,000 in the 25-54 demo.

In total day viewership in the third quarter, Fox News averaged 1,358,000 viewers – 227,000 in the 25-54 demo.

MSNBC was a distant second averaging 1,267,000 viewers (161,000 in 25-54) during primetime, and 738,000 viewers in overall viewership (83,000 in 25-54).

And if the last couple of weeks are any indication, CNN’s final quarter isn’t looking at all rosy.

For Monday, October 11 alone, CNN managed to grab only 16 percent of the audience share. By comparison, Fox News landed 52 percent of the audience share, and MSNBC garnered 27 percent. Not one CNN program made it into the top 20 for Monday. Sixteen of Monday’s top 20-rated shows were from Fox News and only four were from MSNBC.

The top-rated CNN show for October 11 was Anderson Cooper 360 – which came in at #30 with only 698,000 viewers.